Before announcing the name change in the middle of June, we communicated Kuralink internally and to our customers. The response has been very positive. The information has been distributed in stages to our customers, with the primary message being that the change is purely about profiling and branding, and that we remain the same company with the same staff, platform and services.
“We have great ambitions and want to grow both in terms of functionality and on the market. To succeed in this, a clear brand is essential. Now that we are in the middle of an implementation and management phase, we have the conditions we need to load our brand with multiple associations and with the values that we provide to our customers through our technology. We are extremely optimistic about the launch of Kuralink as our new platform name,” says Tor Friman, CEO.